Impact of video education

Although the impact of video technology in educational outcomes is a field of ongoing research, the impact of video can be summarised by three key concepts:

1) Interactivity with content (the learner relates to visual content)
2) Engagement (the learner connects to the visual content]
3) Knowledge transfer and memory (the learner may remember and retain concepts better with video)

Many studies are beginning to confirm that blended learning – the combination of face-to-face and online instruction – can be equal to or superior to either face-to-face or online-only programs. Many blended learning programs include on-demand or real-time video as program components.

An essential finding across multiple studies reviewed shows that on-demand video content increases student engagement. Because video combines many kinds of content (sight, sound, motion and emotion), learning can be more immersive and engaging than other forms of learning.

Individual control over the pace of learning enables students to review lesson segments repeatedly as needed delivering tailor made learning.

Cross-cultural understanding can also be enhanced through video because of the “reality” or “conceptuality” provided by it. This can often decrease isolation, and increase cultural awareness.


Successful adoption of video education technologies is a process that requires time, a clear vision of education transformation, proper integration as well as the continuous engagement and support of trainers, learners and administrators.

 [Source: – ‘The Impact of Video in Education’ – abridged]